In the summer of 2017, I interned at Ignition72, a web-design firm in Hampden, Baltimore. I created multiple website reports for our clients, including Cherry Road Technologies. These reports were created based on Google Analytics metrics for their website monthly. These reports allowed me to further my skills in Google Analytics. In addition, it [...]
The Big Event Marketing
Drew Taylor2019-04-02T03:06:37+05:00At Towson University, I am the Marketing Chair for The Big Event. The Big Event is Towson University's largest day of community service, with over 2,000 students serving at over 200 service sites. It is our way of saying thank you to the Towson community for putting up with us all year. I have [...]
Harbor East Mapping
Drew Taylor2019-04-02T03:08:34+05:00In order to better tell the story of Harbor East's Q4 Display campaigns, I created a dynamic map to show which locations performed the best. Using KPIs like Clicks, Impressions, and CTRs, I formulated a dynamic map showing all of the best performing zip codes to tell the story of where they should focus [...]