In order to better tell the story of Harbor East’s Q4 Display campaigns, I created a dynamic map to show which locations performed the best.

Using KPIs like Clicks, Impressions, and CTRs, I formulated a dynamic map showing all of the best performing zip codes to tell the story of where they should focus future campaign efforts. It was interesting to see that Annapolis was performing very well even though they aren’t geographically close to Harbor East. Below is a screenshot, but drop me a line and I’d be happy to demo the software in-person.